Search Engine Optimization in The Greater Lehigh Valley and New Jersey

CASE STUDY #1

SEO for Electrician in Allentown PA (3rd largest Metro Area in Pennsylvania after Philly & Pittsburgh)

In Less Than 2 Months...

Google first page Serp appearances

An increase of 900%

Year-Over-year engagement rate

1 %

from Google Business Profile

The Problem

GB Electric contacted Inception Digital Pro to help him with his search engine ranking. He was with another company from Texas that assured him he would rank well for strong keywords in the geographic areas he served. Six months into the contract with this company, he was ranking on page 1 of Google for only five key phrases in his service area. In addition, the keywords he WAS ranking for were low-value, relatively obscure, long-tail phrases.

The Solution

We recommended building a brand new website and to invest $600/month for 4 months on Search Engine Optimization. Understandably, he was reluctant to agree after being burned by his previous agency, but I assured him he would see a big difference. He liked what he heard and he also appreciated that we were local and were familiar with his service area and signed on with us on June 10th.

The Results:

HUGE JUMPS IN PLACEMENT VERY QUICKLY

The website got built, approved and launched by June 23rd. The client loved the look and feel of the new site and couldn’t wait for the magic to start happening.

We started on the SEO right away. Even ‘fresh-out-of-the-box”, the new website was ranking better than the old one. We kept tabs on the placement of the site for over 100 keyphrases. Within less than 2 months, we had GB Electric ranking ON PAGE ONE for over 45 keyphrases around the Lehigh Valley area of PA. Many of which, he previously wasn’t ranking in the top 10 pages for.

The client was very happy. Not only was his new website beautiful, content-rich and easily navigable, but he was ranking for STRONG keywords in the Geo’s he wanted to attract business from. He noticed a difference almost immediately and called me to let me know he was getting good, solid, profitable service & repair leads from his site!

VAST IMPROVEMENT IN GOOGLE 3-PACK VISIBILITY

Aside from the on-site SEO we completed on the website, we also employed off-site SEO to help GB Electric rank better in local searches in Google Maps & Google Search. Within 2 months, we saw a 317% increase in Google 3-pack appearances.

In a little over one month, for the search “Electrician” in Allentown, we improved GB Electric’s GMB position substantially into the 3-pack in the areas he serves. This was NOT an easy task as Allentown, PA and the Lehigh Valley Area are very competitive for Electricians.

SEO is a pretty complicated ecosystem, we get it. But our local marketing experts simplify everything so you know exactly what works for your business. You get full transparency into the work we do with in-depth reporting and analytics, plus actionable insights on traffic, calls and leads received from your SEO program.

Give us a call today for a FREE consultation to discuss how we can get your business ranking for the Keywords and Geos that are descriptive of YOUR business

     Excellent  
     Based on 9 reviews 
    
 
 
   
 
 
        
   Jennifer Ketchledge 
 2022-07-11
 
 
  Jim has done an amazing job for our HVAC business website. He is has exceeded all of our expectations and he excellent at his job!! I would highly recommend Jim for all your website needs, you will not be dissapointed!!
  
 
       
   GB Electric LLC 
 2022-07-09
 
 
  Very Satisfied with All the work jim banks has done for my Website and my Seo, prior to using Inception digital pro we had used another company for 6 months and I wasn't ranking or seeing much progress at all but after using Inception Digital Pro we seen an increase in leads and traffic in under a month, very Satisfied. Thanks Jim!
  
 
       
   Beata Biro 
 2020-12-12
 
 
  My Facebook business reviews disappeared one day and one of my customers referred her online consultant Jim Banks to help out.  Jim contacted me quickly, contacted Facebook on my behalf and got my reviews restored on FB within a few days.  Jim also took the liberty of establishing a Google My Business page for me as well to help my cleaning business get found.  I’m very appreciative of the fantastic work that he did for me and highly recommend him to other business owners.  Thank you, Jim!  - Beata B.
  
 
       
   Whittier Apartments Community 
 2020-05-04
 
 
  Jim Banks has done a fantastic job in every business manner possible for our 96 Unit Apartment Community in Catasuaqua Pa. He created our website plus helped us every single step of the way. Additionally he is always available for guidance and just generally.
I highly recommend Jim Banks no only for business but just as a top professional and good person.
Sincerely
Rick Hogan
Owner
  
 
       
   Tara DeMasi-Stambaugh 
 2020-04-30
 
 
  Satisfied Client! I have been working with Jim Banks for years and he truly advocates for his clients. He is patient, supportive and knowledgeable. He has exceeded my expectations on numerous occasions, with excellent advice and suggestions on enhancing websites and other ads.
  
 
       
   Donna George 
 2020-04-30
 
 
  I have been working with Mr Banks for a while and he has been very helpful and courteous
  
 
       
   Diane Kares 
 2020-04-28
 
 
  Jim did a beautiful website for our apartment business.  He was very knowledgeable and wonderful to work with.  We are very happy with the results and we would highly recommend him and his company for your website!
  
 
       
   Jeff Hoffman 
 2020-04-27
 
 
  We are a very small company for which marketing and advertising is not our forte. Jim Banks has been able to work with us to polish our web site and internet presence to garner more traffic.

We are getting many more hits from a wider area including internationally. Jim has been a big help to us and is very good at discerning and understanding what we want/need and what we don't.