Search Engine Optimization in The Greater Lehigh Valley and New Jersey
CASE STUDY #1
SEO for Electrician in Allentown PA (3rd largest Metro Area in Pennsylvania after Philly & Pittsburgh)
In Less Than 2 Months...
An increase of 900%
from Google Business Profile
The Problem
GB Electric contacted Inception Digital Pro to help him with his search engine ranking. He was with another company from Texas that assured him he would rank well for strong keywords in the geographic areas he served. Six months into the contract with this company, he was ranking on page 1 of Google for only five key phrases in his service area. In addition, the keywords he WAS ranking for were low-value, relatively obscure, long-tail phrases.
The Solution
We recommended building a brand new website and to invest $600/month for 4 months on Search Engine Optimization. Understandably, he was reluctant to agree after being burned by his previous agency, but I assured him he would see a big difference. He liked what he heard and he also appreciated that we were local and were familiar with his service area and signed on with us on June 10th.
The Results:
HUGE JUMPS IN PLACEMENT VERY QUICKLY
The website got built, approved and launched by June 23rd. The client loved the look and feel of the new site and couldn’t wait for the magic to start happening.
We started on the SEO right away. Even ‘fresh-out-of-the-box”, the new website was ranking better than the old one. We kept tabs on the placement of the site for over 100 keyphrases. Within less than 2 months, we had GB Electric ranking ON PAGE ONE for over 45 keyphrases around the Lehigh Valley area of PA. Many of which, he previously wasn’t ranking in the top 10 pages for.
The client was very happy. Not only was his new website beautiful, content-rich and easily navigable, but he was ranking for STRONG keywords in the Geo’s he wanted to attract business from. He noticed a difference almost immediately and called me to let me know he was getting good, solid, profitable service & repair leads from his site!
VAST IMPROVEMENT IN GOOGLE 3-PACK VISIBILITY
Aside from the on-site SEO we completed on the website, we also employed off-site SEO to help GB Electric rank better in local searches in Google Maps & Google Search. Within 2 months, we saw a 317% increase in Google 3-pack appearances.
In a little over one month, for the search “Electrician” in Allentown, we improved GB Electric’s GMB position substantially into the 3-pack in the areas he serves. This was NOT an easy task as Allentown, PA and the Lehigh Valley Area are very competitive for Electricians.
SEO is a pretty complicated ecosystem, we get it. But our local marketing experts simplify everything so you know exactly what works for your business. You get full transparency into the work we do with in-depth reporting and analytics, plus actionable insights on traffic, calls and leads received from your SEO program.
Give us a call today for a FREE consultation to discuss how we can get your business ranking for the Keywords and Geos that are descriptive of YOUR business
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