Search Engine Marketing in The Greater Lehigh Valley and New Jersey

THE FIRST PAGE OF GOOGLE SEARCH ENJOYS 95% OF THE TRAFFIC!

Research shows that websites on the first search engine results page receive almost 95% of web traffic, leaving only 5% for remaining search results pages.  What’s more interesting is some competitive industries like plumbers, kitchen remodeling, attorneys and real estate have many ‘aggregator’ companies that will usually show up on the first page for keyword queries, which will make first page placement of your website more challenging.  Aggregator companies are, in a simplified explanation, companies that act as middlemen to drive leads to their paid customers within their sites.  Sites like Home Advisor, Justia and Zillow are examples of these companies.  With such high first page competition from big companies like these, the likelihood of ranking organically on the first page is more difficult, so search engine marketing could be a good fit.

We help your website get found in the Lehigh Valley

Small business owners sometimes think that search engine marketing (SEM), also known as pay-per-click advertising (PPC), is not a lucrative option for them. They may think they can’t afford it, or that their online presence is not important if they are a local or service-based business. The truth is, as search engines have undeniably become a part of our lifestyles as consumers, there are many ways to leverage them for businesses of any size.  When managed by an expert, Search Engine Marketing (SEM) can be a powerful way to generate new business. With over 20 years in SEM experience we bring you exceptional services and results by helping your potential customers find your business on search engines like Google and Bing.

That way, you can focus on what you do best: serving your customers!

Why SEM?

SEM and other forms of paid online advertising still have substantial strategic value when used prudently as part of a larger marketing strategy. Some of the reasons why you should use SEM in your digital marketing efforts include the following:

  • Better Click-through Rates: The average click-through rate for paid search campaigns is 2%. Paid SEM services are several times more likely to move the needle for your business than other forms of digital advertising.
  • Potential for Quick Results: Making your way to Page 1 of search results in Google, Bing and other search engines through organic content marketing (SEO) takes time and effort – up to 100 days in many cases. As you build out your organic content and optimize your existing web pages to perform better on search, SEM can help provide some faster relief in the way of generating traffic. Search engine marketing is not a substitute for an organic strategy; however, it is highly useful for supporting the early phases of your content marketing efforts, and also extremely beneficial when there is an adequate ongoing budget or for seasonal promotions.
  • Enhanced Brand Awareness: Non-paid search results on the first half of Page 1 regularly see click-through rates of 50% or higher. Nevertheless, paid search results are still the first listings users see as they scroll through Page one. This exposure can help build brand awareness by as much as 80% in some cases, according to Google. 
  • Ideal Promotion for Local Services: More than 30% of all searches have local intent. For local services such as plumbing, landscaping, and dentists, listing near the top of the results could make the difference between business going to them or to a competitor.

Get in touch with us today to discuss what we can do for you

Based on 9 reviews.
Jennifer Ketchledge
Jennifer Ketchledge
2022-07-11
Jim has done an amazing job for our HVAC business website. He is has exceeded all of our expectations and he excellent at his job!! I would highly recommend Jim for all your website needs, you will not be dissapointed!!
GB Electric LLC
GB Electric LLC
2022-07-09
Very Satisfied with All the work jim banks has done for my Website and my Seo, prior to using Inception digital pro we had used another company for 6 months and I wasn't ranking or seeing much progress at all but after using Inception Digital Pro we seen an increase in leads and traffic in under a month, very Satisfied. Thanks Jim!
Beata Biro
Beata Biro
2020-12-12
My Facebook business reviews disappeared one day and one of my customers referred her online consultant Jim Banks to help out. Jim contacted me quickly, contacted Facebook on my behalf and got my reviews restored on FB within a few days. Jim also took the liberty of establishing a Google My Business page for me as well to help my cleaning business get found. I’m very appreciative of the fantastic work that he did for me and highly recommend him to other business owners. Thank you, Jim! - Beata B.
Lyle Kares
Lyle Kares
2020-06-29
Whittier Apartments Community
Whittier Apartments Community
2020-05-04
Jim Banks has done a fantastic job in every business manner possible for our 96 Unit Apartment Community in Catasuaqua Pa. He created our website plus helped us every single step of the way. Additionally he is always available for guidance and just generally. I highly recommend Jim Banks no only for business but just as a top professional and good person. Sincerely Rick Hogan Owner
Tara DeMasi-Stambaugh
Tara DeMasi-Stambaugh
2020-04-30
Satisfied Client! I have been working with Jim Banks for years and he truly advocates for his clients. He is patient, supportive and knowledgeable. He has exceeded my expectations on numerous occasions, with excellent advice and suggestions on enhancing websites and other ads.
Donna George
Donna George
2020-04-30
I have been working with Mr Banks for a while and he has been very helpful and courteous
Diane Kares
Diane Kares
2020-04-28
Jim did a beautiful website for our apartment business. He was very knowledgeable and wonderful to work with. We are very happy with the results and we would highly recommend him and his company for your website!
Jeff Hoffman
Jeff Hoffman
2020-04-27
We are a very small company for which marketing and advertising is not our forte. Jim Banks has been able to work with us to polish our web site and internet presence to garner more traffic. We are getting many more hits from a wider area including internationally. Jim has been a big help to us and is very good at discerning and understanding what we want/need and what we don't.

Ready to achieve online success today?

Call Us

610-390-1799

Email Us

jimbanks968@gmail.com

Get a FREE Digital Checkup

Enter your information below and get a free digital checkup of your website’s performance delivered to your email within 24 hours.

OUR AWESOME CLIENTS