Search Engine Marketing


SEM for contractors in Allentown PA

Research shows that websites on the first search engine results page receive almost 95% of web traffic, leaving only 5% for remaining search results pages.  What’s more interesting is some competitive industries like plumbers, kitchen remodeling, attorneys and real estate have many ‘aggregator’ companies that will usually show up on the first page for keyword queries, which will make first page placement of your website more challenging.  Aggregator companies are, in a simplified explanation, companies that act as middlemen to drive leads to their paid customers within their sites.  Sites like Home Advisor, Justia and Zillow are examples of these companies.  With such high first page competition from big companies like these, the likelihood of ranking organically on the first page is slim, so search engine marketing could be a good fit.

Small business owners sometimes think that search engine marketing (SEM), also known as pay-per-click advertising (PPC), is not a lucrative option for them. They may think they can’t afford it, or that their online presence is not important if they are a local or service-based business. The truth is, as search engines have undeniably become a part of our lifestyles as consumers, there are many ways to leverage them for businesses of any size.  When managed by an expert, Search Engine Marketing (SEM) can be a powerful way to generate new business. As a Premier Google AdWords partner, we bring you exceptional services and results by helping your potential customers find your business on search engines like Google and Bing.

That way, you can focus on what you do best: serving your customers!