Search Engine Optimization in The Greater Lehigh Valley and New Jersey

CASE STUDY #2

SEO for HVAC Company in Allentown PA (3rd largest Metro Area in Pennsylvania after Philly & Pittsburgh)

SEO & Website Design For HVAC Companies

In Less Than 3 Months...

Google first page Serp appearances
1

An increase of 900%

Year-Over-year engagement rate
1 %

from Google Business Profile 

Increase Of Service Calls
1 %

from Website

The Problem

In March 2022, AOK Heating, Air Conditioning & Electrical was referred to Inception Digital Pro from another of our clients to help him with his search engine ranking.  He was with another digital marketing company from North Carolina for several years, but was unsure how his website was performing.  After performing a digital marketing checkup, we realized, among other issues, that their previous company was reporting their website traffic in “page views”, which seriously overinflates actual website traffic (one visitor could visit the HOME PAGE, then the ABOUT US page, then the FURNACE REPAIR page, the REVIEWS page, then finally the CONTACT page, which is actually only one visit, but 5 page views!).  In addition, they were also paying for SEO, and after several years with this company, they were ranking on page 1 of Google for only nine key phrases in his service area. 

The Solution

We recommended building a brand new website and to invest $600/month for 4 months on Search Engine Optimization.  Understandably, he was reluctant to switch companies, but the other company was dramatically increasing their rates and the company that had referred him to us was a long-standing colleague of theirs.  He liked what he heard and he also appreciated that we were local and knew his service area and signed on with us on March 21st.

Poor search engine placement even after years of SEO from a 'digital marketing company'

SEO Company Stroudsburg PA

The Results:

HUGE JUMPS IN PLACEMENT VERY QUICKLY

The website got built, approved and launched by April 26th.  The client loved the look and feel of the new site and really wanted it to start becoming more of an asset of his HVAC Company.

We started on the SEO right away.  Even ‘fresh-out-of-the-box”, the new website was ranking better than the old one.  We kept tabs on the placement of the site for over 150 keyphrases.  Within less than 3 months, we had AOK Heating Air Condtioning & Electrical ranking ON PAGE ONE for 44 keyphrases around his service area.  Many of which, he previously wasn’t ranking in the top 10 pages for.

The client was very happy.  Not only was his new website beautiful, content-rich and easily navigable, but he was ranking for STRONG keywords in the Geos he wanted to attract business from.  

He noticed a difference almost immediately and called me to let me know he was getting 2 service calls A DAY from his site, up from 1 service call A WEEK from his previous website.

SEO & Website Design Poconos

VAST IMPROVEMENT IN GOOGLE 3-PACK VISIBILITY

Aside from the on-site SEO we completed on the website, we also employed off-site SEO to help AOK Heating, Air Conditioning and Electrical rank better in local searches in Google Maps & Google Search (formerly Google My Business).  Within 3 months, we saw a good increase in Google 3 pack appearances and a 200% year over year increase in actions.

Local Search Optimization Lehigh Valley PA

During this time, we also focused on off-page SEO to ensure he showed up well in the Google Maps and Google Search 3-pack.  This increased not only his search views, but resulted in a year over year increase of over 200% in actions from his Google Profile

SEO Company Carbon County County PA
Website Design Company Carbon County PA

SEO is a pretty complicated ecosystem, we get it. But our local marketing experts simplify everything so you know exactly what works for your business. You get full transparency into the work we do with in-depth reporting and analytics, plus actionable insights on traffic, calls and leads received from your SEO program.

Give us a call today for a FREE consultation to discuss how we can get your business ranking for the Keywords and Geos that are descriptive of YOUR business

Jennifer Ketchledge
Jennifer Ketchledge
2022-07-11
Trustindex verifies that the original source of the review is Google.
Jim has done an amazing job for our HVAC business website. He is has exceeded all of our expectations and he excellent at his job!! I would highly recommend Jim for all your website needs, you will not be dissapointed!!
GB Electric LLC
GB Electric LLC
2022-07-09
Trustindex verifies that the original source of the review is Google.
Very Satisfied with All the work jim banks has done for my Website and my Seo, prior to using Inception digital pro we had used another company for 6 months and I wasn't ranking or seeing much progress at all but after using Inception Digital Pro we seen an increase in leads and traffic in under a month, very Satisfied. Thanks Jim!
Beata Biro
Beata Biro
2020-12-12
Trustindex verifies that the original source of the review is Google.
My Facebook business reviews disappeared one day and one of my customers referred her online consultant Jim Banks to help out. Jim contacted me quickly, contacted Facebook on my behalf and got my reviews restored on FB within a few days. Jim also took the liberty of establishing a Google My Business page for me as well to help my cleaning business get found. I’m very appreciative of the fantastic work that he did for me and highly recommend him to other business owners. Thank you, Jim! - Beata B.
Whittier Apartments Community
Whittier Apartments Community
2020-05-04
Trustindex verifies that the original source of the review is Google.
Jim Banks has done a fantastic job in every business manner possible for our 96 Unit Apartment Community in Catasuaqua Pa. He created our website plus helped us every single step of the way. Additionally he is always available for guidance and just generally. I highly recommend Jim Banks no only for business but just as a top professional and good person. Sincerely Rick Hogan Owner
Tara DeMasi-Stambaugh
Tara DeMasi-Stambaugh
2020-04-30
Trustindex verifies that the original source of the review is Google.
Satisfied Client! I have been working with Jim Banks for years and he truly advocates for his clients. He is patient, supportive and knowledgeable. He has exceeded my expectations on numerous occasions, with excellent advice and suggestions on enhancing websites and other ads.
Donna George
Donna George
2020-04-30
Trustindex verifies that the original source of the review is Google.
I have been working with Mr Banks for a while and he has been very helpful and courteous
Diane Kares
Diane Kares
2020-04-28
Trustindex verifies that the original source of the review is Google.
Jim did a beautiful website for our apartment business. He was very knowledgeable and wonderful to work with. We are very happy with the results and we would highly recommend him and his company for your website!
Jeff Hoffman
Jeff Hoffman
2020-04-27
Trustindex verifies that the original source of the review is Google.
We are a very small company for which marketing and advertising is not our forte. Jim Banks has been able to work with us to polish our web site and internet presence to garner more traffic. We are getting many more hits from a wider area including internationally. Jim has been a big help to us and is very good at discerning and understanding what we want/need and what we don't.

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