Search Engine Optimization in The Greater Lehigh Valley and New Jersey

CASE STUDY #3

SEO for Paving Company in Central/Northern NJ

Paving Company Website Design & SEO New Jersey

In Less Than 2 Months...

1
Google first page Serp appearances

An increase of 700%

1 %
Increase in GMB Views

from Google Business Profile 

1 %
Increase in organic traffic

from Website

The Problem

Over the years, we have helped Henry’s Asphalt Paving in one way or another, from SEM to Website Build to Social Media and more.  The company was happy with the results from their online advertising, but wanted to achieve a better Organic Presence.  

The Solution

In 2020, we performed a pretty major SEO project on his website to compete with some very strong competition around Central & Northwestern NJ.  The first page of Google for the keywords that are descriptive of his business are dominated by what we call “Aggregator Companies”.

The coveted first page of Google is a great place to be.  However for some industries, it’s tougher to rank than others.  Without even taking into account the reduction of first page organic listings on Search Engine Results Pages (SERP), many industries like Home Remodeling, HVAC, Real Estate & Paving Companies have to compete with Aggregators.  Aggregators are companies like Angi, Houzz, HomeAdvisor, Zillow, Yelp, and even yellow page directories that present the consumer with many businesses on their directory that provide that particular service they are searching for.

So, not only are you competing with your direct competition, you are going up against some VERY deep pockets of large multi-national corporations.  This makes SEO difficult, but definitely not impossible as seen by the illustration to the right showing our customer ranking first in the search “Paving Contractors in Bridgewater NJ”; even before the Aggregators.

The Results:

HUGE JUMPS IN PLACEMENT VERY QUICKLY

A website is only effective if it gets seen.  Continuous improvements to the site including metadata, new content, blogs, new alt tags, new video and city pages have continued to improve the organic ranking.  This paving company improved their first page appearances substantially across 5 counties in New Jersey (Warren, Hunterdon, Somerset, Morris & Mercer).  We tracked their placement for over 150 keyword phrases over the years.  In the beginning of this project, they were ranking on page one for only 5 keyphrases.  Within a month, 45.  Today, they rank on page one for over 95 keyphrases.  Their organic traffic doubled in the first year!

VAST IMPROVEMENT IN GOOGLE 3-PACK VISIBILITY

Local Search Optimization Lehigh Valley PA

During this time, we also focused on off-page SEO to ensure he showed up well in the Google Maps and Google Search 3-pack.  This increased not only his search views by 5 times, but resulted in a year over year increase of over 130% in actions from his Google Profile.  He even shows up in the first position of the 3 pack for “Paving Company” in the entire state of New Jersey

Internet Design Lehigh Valley PA

SEO is a pretty complicated ecosystem, we get it. But our local marketing experts simplify everything so you know exactly what works for your business. You get full transparency into the work we do with in-depth reporting and analytics, plus actionable insights on traffic, calls and leads received from your SEO program.

Give us a call today for a FREE consultation to discuss how we can get your business ranking for the Keywords and Geos that are descriptive of YOUR business

Excellent
Based on 9 reviews
Jennifer Ketchledge
Jennifer Ketchledge
2022-07-11
Jim has done an amazing job for our HVAC business website. He is has exceeded all of our expectations and he excellent at his job!! I would highly recommend Jim for all your website needs, you will not be dissapointed!!
GB Electric LLC
GB Electric LLC
2022-07-09
Very Satisfied with All the work jim banks has done for my Website and my Seo, prior to using Inception digital pro we had used another company for 6 months and I wasn't ranking or seeing much progress at all but after using Inception Digital Pro we seen an increase in leads and traffic in under a month, very Satisfied. Thanks Jim!
Beata Biro
Beata Biro
2020-12-12
My Facebook business reviews disappeared one day and one of my customers referred her online consultant Jim Banks to help out. Jim contacted me quickly, contacted Facebook on my behalf and got my reviews restored on FB within a few days. Jim also took the liberty of establishing a Google My Business page for me as well to help my cleaning business get found. I’m very appreciative of the fantastic work that he did for me and highly recommend him to other business owners. Thank you, Jim! - Beata B.
Whittier Apartments Community
Whittier Apartments Community
2020-05-04
Jim Banks has done a fantastic job in every business manner possible for our 96 Unit Apartment Community in Catasuaqua Pa. He created our website plus helped us every single step of the way. Additionally he is always available for guidance and just generally. I highly recommend Jim Banks no only for business but just as a top professional and good person. Sincerely Rick Hogan Owner
Tara DeMasi-Stambaugh
Tara DeMasi-Stambaugh
2020-04-30
Satisfied Client! I have been working with Jim Banks for years and he truly advocates for his clients. He is patient, supportive and knowledgeable. He has exceeded my expectations on numerous occasions, with excellent advice and suggestions on enhancing websites and other ads.
Donna George
Donna George
2020-04-30
I have been working with Mr Banks for a while and he has been very helpful and courteous
Diane Kares
Diane Kares
2020-04-28
Jim did a beautiful website for our apartment business. He was very knowledgeable and wonderful to work with. We are very happy with the results and we would highly recommend him and his company for your website!
Jeff Hoffman
Jeff Hoffman
2020-04-27
We are a very small company for which marketing and advertising is not our forte. Jim Banks has been able to work with us to polish our web site and internet presence to garner more traffic. We are getting many more hits from a wider area including internationally. Jim has been a big help to us and is very good at discerning and understanding what we want/need and what we don't.

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