Search Engine Optimization (SEO)

Lehigh Valley, PA Website Design and Marketing

THE FIRST PAGE OF GOOGLE SEARCH ENJOYS 95% OF THE TRAFFIC!

Reach The Top

For any small or local business looking to stay afloat, search engine visibility is a must. Running paid ads is a great way to get immediate visibility and highly targeted traffic, but it’s crucial that you’re working on your long-term organic visibility as well. Search engine optimization (SEO) is a complex marketing strategy that requires consistent effort over time to turn your website into a long-term asset of your business. Inception Digital Pro has helped many businesses in the Lehigh Valley and NJ rank better and beat the competition for their relevant keywords and geos.

The Internet Is A Crowded Space

The coveted first page of Google is a great place to be. However for some industries, it’s tougher to rank than others. Without even taking into account the reduction of first page organic listings on Search Engine Results Pages (SERP), many industries like Home Remodeling, HVAC, Real Estate & others have to compete with Aggregators. Aggregators are companies like Angi, Houzz, HomeAdvisor, Zillow, Yelp, and even yellow page directories that present the consumer with many businesses on their directory that provide that particular service they are searching for.

So, not only are you competing with your direct competition, you are going up against some VERY deep pockets of large multi-national corporations. This makes SEO difficult, but definitely not impossible as seen by the illustration to the right showing our customer ranking first in the search “Paving Contractors in Bridgewater NJ”; even before the Aggregators.

Our Comprehensive SEO Services Include:

Detailed website analysis;
SEO plan development;
Compatibility and resolution checking of your entire site;
Competitor research and analysis;
Link tracking, to identify existing backlinks;
Keyword research and recommendations;
Website content recommendations and updating;
Google Profile & Bing Places Optimization

Meta tag recommendations / updates;
Identification of relevant directories;
Website Load Time and HTML Validation testing and recommendations;
Submission to major Search Engines, including Google, Yahoo, and Bing;
Ongoing directory submissions;
Monthly activity and ranking reports;
And much more!

SEO is a pretty complicated ecosystem, we get it. But our local marketing experts simplify everything so you know exactly what works for your business. You get full transparency into the work we do with in-depth reporting and analytics, plus actionable insights on traffic, calls and leads received from your SEO program.

Give us a call today for a FREE consultation to discuss how we can get your business ranking for the Keywords and Geos that are descriptive of YOUR business