Have you begun using social media to market your small business? If so, that’s wonderful! However, as you know, what constitutes effective social media marketing is variable. It’s dependent on various factors including your audience, your goals, and current trends. These factors determine what your strategy—or plan of action to achieve a certain goal—should be.  With 3.2 billion people on social media, it’s crucial to look at social media as an integral part of your advertising mix.